Descripción del puesto

We are building the future of B2B events and trade shows, and we are looking for a Head of Growth & Content Marketing to own our complete marketing growth engine.We need a dynamic growth strategist who can turn high-value assets into pipeline, taking full ownership of attendee acquisition, sponsor lead generation, content distribution, paid performance, and campaign analytics across our event portfolio.If you know how to leverage rich event media, execute multi-channel growth campaigns, and think strategically while remaining hands-on in execution, this role is built for you.
Responsibilities
  • Growth & Performance Strategy: Develop and execute high-converting marketing campaigns to drive attendee registrations and high-intent sponsorship leads across our B2B events.
  • Content Engine & Distribution: Repurpose existing media (event videos, attendee testimonials, photography, session recordings) into compelling campaigns that generate buzz and conversions.
  • Creative Campaign Conception: Brainstorm, plan, and deploy fresh campaign concepts and messaging tailored to specific industries and audience segments.
  • Paid Media Management: Launch, manage, and optimize multi-channel performance campaigns across LinkedIn Ads, Meta, Google, YouTube, Email, and Retargeting frameworks.
  • Data-Driven Optimization: Track pipeline metrics, analyze campaign ROAS/CPA, and continually iterate on funnel mechanics to maximize ROI.
  • End-to-End Execution: Own the full growth lifecycle from strategic ideation to hands-on ad setup, copy creation, and landing page optimization.


Requisitos

  • 3+ years of experience in growth marketing, demand generation, or performance marketing.
  • Proven track record in B2B events, conferences, trade shows, or media companies.
  • Deep hands-on experience managing paid acquisition channels (LinkedIn, Meta, Google Ads) and email automation workflows.
  • Strong content sense—the ability to identify high-performing video clips, testimonials, and copy frameworks that convert.
  • Analytical mindset with strong proficiency in event analytics, conversion tracking, and campaign reporting.
  • High autonomy: You are an owner who builds systems, executes relentlessly, and delivers measurable outcomes.

Beneficios

  • Flexible remote work model allowing you to work from anywhere in LATAM.
  • Sick days to ensure your well-being and work-life balance.
  • Yearly salary increases based on performance evaluations.
  • Opportunities for career growth and advancement.